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LTV to CAC Ratio Calculator
Estimate LTV-to-CAC ratio.
About This Calculator
The LTV:CAC ratio is the single most important unit economics metric for growth businesses. A ratio of 3:1 or higher is considered healthy — it means each customer generates 3x what it costs to acquire them, leaving room for operating expenses, payback period, and profit.
Estimates only — not financial, tax, legal, or investment advice. Verify important results with a qualified professional before making decisions.
LTV:CAC = customer lifetime value ÷ customer acquisition cost
Related calculators: Lifetime Value Calculator, Customer Acquisition Cost Calculator, Churn Rate Calculator, ROAS Calculator