How do I calculate conversion rate?

Conversion rate = (Conversions ÷ Total visitors) × 100. A website with 10,000 visitors and 200 purchases has a 2% conversion rate.

Conversion Rate Calculator

Estimate conversion rate from visits and conversions.

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Total visitors / leads

Conversions

About This Calculator

Conversion rate measures the percentage of visitors, leads, or prospects that take a desired action. It's one of the highest-leverage metrics in marketing because improving it increases revenue without increasing traffic or spend.

Estimates only — not financial, tax, legal, or investment advice. Verify important results with a qualified professional before making decisions.

conversion rate = conversions ÷ total visitors × 100